Monday, May 1, 2017

Have your say! - Do all the movie posters look the same?

From: Emilio Molina
Date: Mon, May 1, 2017 at 10:55 AM


The original post that made me write about this was in Spanish but I found the version in English: http://www.rsvlts.com/2016/12/12/nolan-movie-posters-same .
(The Spanish one includes more interesting information, so I can share it with you if you are interested).

The blog entry shows the similarities between a bunch of movie posters and the innovation, or lack of it, in cinema, specially in Hollywood.

But is this shortage of freshness something deliberate? We all would agree that putting all these images together creates the sensation of multiple copies of the same poster, same category and sometimes even the same movie. But Hollywood is not a new business, and if there is any concept they know well, it is marketing. Most likely these posters are the best and quickest way to tell the potential spectator what he or she will see in the cinema. The main goal is to get as many people as possible to the cinema, not to win an award to the most original poster. 

What is your opinion? Should they be more artistic or creative? Do the poster designers think we are dummy? Do a poster determine your choice when going to the cinema?... Your insights are welcome!

--
Emilio Molina