Have your say! - Peeing on a magazine?!

From: Elena Romero
Date: Thu, Jan 11, 2018 at 8:34 AM

We all know Ikea for offering unexpensive furniture and decor items. We talked about what we think of this company a while ago in class, but after watching this video, you may change your mind. In the new advertisement for the baby crib "Sundvik", they have came up with an innovating, original and a little bit disgusting idea, peeing on a magazine's page to check if someone is pregnant. I kind of like the idea that if you get positive on the test, the prize of the crib lowers. It is a good way to help meet the costs that raising a child involve. I am not so sure about the way you have to do it though. Finding out if you are pregnant in this way is not very special that we say.What do you think? It is just another of their many original advertising campains or will it make the difference in the publicity world?

Link to the video: https://youtu.be/uuWrT3jBzrw

By Helen.